7 Wise Ways to Commence Using Facebook Live for Your Business
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Movie content on the internet is a lot like bread: Getting it fresh is much better than finding it after it’s gotten all stale and moldy. It’s for this reason that platforms like Meerkat and Periscope have found such success with live movie streaming. Now that Facebook has introduced their own version of the concept, we know social movie is here to stay.
Today, I’m going to introduce you to seven different ways you can commence using Facebook Live to create a more engaging and, ultimately, more profitable brand practice for your users.
Live movie has a certain allure that pre-recorded content cannot match. (highlight to tweet) It turns your movie into an practice and an event. Furthermore, it permits your audience to connect with you in real time, and it can all be done with a few button presses. Considering the statistics that showcase a strong spectacle from movie content, there’s no reason not to join in this revolution.
Facebook’s signature plainness makes this the top live movie platform presently available. It holds a lot of potential for your business, so let’s find out how you can tap into that today.
1. Give Your Audience a Taste of Your Brand’s Practice
Our very first strategy works enormously well for businesses with a physical storefront. It’s difficult to convey the look and feel of your store through text or even pics, and going through the trouble of producing a movie may not give you the results you want.
Instead, consider hosting a live event where you give potential shoppers a tour of your store. Commence at the front and work your way back, answering questions as they show up in the talk. If you don’t have a physical storefront, no problem. The same effect can be achieved with a demonstration of your product or service in real time.
If you want to truly go above and beyond, consider taking advantage of the 24-hour capability of Facebook Live. You won’t be able to save a movie of this length, but you could set up a live feed of a typical day in your store or office and let viewers see what it’s like to be behind the scenes of your business.
Doing this offers meaty potential for exposure that your business can use to educate fresh and existing customers about your brand. In addition, a live movie of this magnitude has been proven to show up higher in the Facebook news feed.
Two. Host Events or Webinars
Online businesses know the power of a well-planned webinar, but they also know the work and time that goes into putting one together. On top of that, many of today’s webinar platforms are complicated, and some are expensive.
With Facebook Live, you can organize and run a webinar lightly, and you’ll never have to leave the platform. All of your marketing and execution can be done with Facebook’s devices. It makes something as complicated as webinars lighter than ever.
This also extends to any kind of events you’re hosting or even events you’re attending. Let’s say you have a booth set up at a trade showcase. You could lightly stream the event from your booth and ask people watching to come visit your booth in person. Suggest a petite incentive, and you’ll have them in no time.
- Ask your viewers to use the “Invite” button during the event, and use it yourself to bring as many people into the feed as possible.
- Witness the emojis; they will tell you if you’re audience is engaged or getting bored.
- Depending on the length of the movie, you can save it and share the movie on your page later for even more views.
- Market the event on all of your social media pages prior to the stream.
Three. Conduct Interviews or Q&A Sessions
People tend to pay more attention to things like interviews or Q&A sessions if they are happening live. This lends an extra layer of authenticity to the proceedings. In other words, it can’t be scripted. Of course, this also lends itself to possible mistakes or glitches.
Take the Buzzfeed interview with President Obama that happened in May of 2016. This was one of the largest uses of Facebook Live for a live interview. An unfortunate glitch killed the feed, but up until that point, over 35,000 people were watching. That number dropped to half when they were coerced to finish the interview on YouTube’s live platform.
This isn’t meant to be a dash against Facebook Live, but rather a reminder that anything live can go wrong. It’s significant to keep a backup in place. Even so, the amount of viewers on Facebook compared to YouTube shows that there’s more potential for businesses on Facebook.
Beyond interviews, you can also use the live movie potential to perform Q&A sessions. Facebook’s CEO, Mark Zuckerberg, does these types of rivulets permanently. During these sessions, he actively encourages people to submit their questions in the comments. He then answers them live.
If you ever want to perform a litmus test with your audience and find out what questions they have, this is a fine way to bring them into your brand and solicit fair feedback.
Four. Suggest Live Online Classes
Information is as valuable as money on the internet. You can provide a hefty amount of value by simply training your audience something they can use to benefit themselves. Case in point: You can host live online courses.
This will vary depending on the product or service you provide, but let’s look at some examples:
- Someone who sells musical instruments can do a series of live courses where they suggest tips on how to master various instruments.
- A blogger who helps others commence their own websites can host a live course about how to design your own website
- A designer who sells their own software can host a series of live tutorials on how to best use the program or device.
During these courses, you can promote thick levels of engagement by also answering questions from your viewers and sticking around to discuss any final points before the stream finishes.
Five. Stream Your Fresh Product Launch
Product launches are utterly titillating, but they are also very special. In many cases, only the press and VIPs are invited to the actual event. In latest years, numerous industries have begun live streaming their events and product launches to give their audience a VIP practice of their own.
During this stream, you can and should go all-out with the pomp and circumstance. Demonstrate off the fresh product, what it can do, and how it’s going to revolutionize the lives of your customers. To score some extra points, you can also host a brief Q&A session at the end to ask for feedback on the fresh product and what people thought.
Massive events like these can bring big numbers of people to your brand. A flawless example is how McDonald’s garnered 884,300 people in forty minutes during their very first Facebook Live stream.
6. Feature Leaders and Employees
Recruiting top talent is getting more difficult by the day. Your company’s brand consists of more than just your logo and your overall public appearance. There’s also a deeper, employee-focused element to your brand. In fact, sixty two percent of candidates will research a company on social media before they apply.
This means they want to see a company that appreciates and values their employees. You obviously do, but you can make it known to the world by providing them some time in the spotlight. Not only does this entice potential employees, but it also permits your brand to showcase its human side and garner more trust from your audience.
Each month, choose an employee that you want to spotlight and have them do a live movie where they introduce themselves, demonstrate their position at your company, and showcase a normal day in their work life. The same can be done with your business leaders. Make this an ongoing effort, and you’ll find it helps your audience resonate with your brand that much more, while also attracting top talent to your company.
7. Perform Live Customer Service
Our final strategy elevates your customer service beyond anything other companyies suggest. If you have a customer encountering an issue, you can contact them via Facebook Live and speak with them in real time to resolve their issue quickly and with a individual touch.
If numerous people raise the same question, you could also have a leader in your business do a live stream where they attempt to alleviate the issue and ask for feedback from the viewers. This provides customer service to a widespread group of people at once.
Facebook Live has brought the concept of live streaming movie to the mainstream, and it’s massive for businesses. Use these seven strategies and proceed to innovate with your own for maximum results on this amazing platform.
How does your business utilize Facebook Live? Let us know in the comments!
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